The Beauty Buddy

The Beauty Buddy is a data analytics company dedicated to the beauty and cosmetic industry, using consumer social interactions through an innovative app (designed for beauty consumers) to provide real-time insights and actionable data. The data sourced directly from user activity is extremely valuable to both brands and industry partners providing unique insights into consumer behaviors, competitive comparisons and sentiment analysis. Comprised of an inclusive community of Beauty Buddies, Beauty Buddy, the app is made up of real, honest, independent and trusted users who connect with each other to learn about and decide which products to buy. It’s a destination for consumers to discover, review and decide, to access instant product information, unbiased user reviews, advice, trends, virtual makeup bags of makeup artists and influencers, recommendations and tutorials on thousands of beauty products.